Creating a brand identity for your new start up #business is like creating a personality that people can relate to. It’s like creating an identity, which will help your potential customers pick you out from the competition.

Some tips on creating a brand identity for new businesses are as follows:

1. Definite Plan/Strategy

Before working on a brand identity, you need to draw up a definite plan/strategy to form a set of values and a proposition upon which the brand is built on. You must also be able to deliver the brand message to potential customers.

2. Understand The Brand’s Personality

You must be able to understand the personality of the brand. Comprehend what the brand stands for, what you are good at, quality, efficiency, innovation and the intended target market as well. Look at your product/service, your customers, competitors and create an identity that people will remember.

3. Ensure You Live To Your Brand’s Promise

Make sure your brand lives up to its promise to customers since you have a clear vision about your company and how you want it to be perceived. Failure to meet brand expectations would lead to the loss of brand value and trust between you and your customers, therefore any part of your business that does not allow you to meet brand expectations must be changed or altered.

4. Customer Recognition Of Your Brand

With the use of logos, straplines, fonts, colours, marketing material and your website, customers would be able to recognise your brand through the message it delivers to them. This way, they can always think about your business whenever they want their needs met.

5. Learn About/Check On Your Competition

Learning more about those you are competing with helps you to stay on top of your game and ahead of your competitors. Study their ways and make sure you create something truly unique, positioned miles away from theirs.

 

 

Tags:  business Customer Relations entrepreneur Growth Strategies small business start-up