Starting a new in-house #marketing team or rebranding your already existing marketing team is a challenging task. It is not easy to select the right people or to know what jobs you need to be filled. To ease this dilemma, here are three key professionals who should make it to the top of your list, as soon as your #business is of sufficient size to take on these staff.

1. Marketing Manager

Every team needs a lead and this is where the Marketing Manager comes in. The Marketing Manager will lead the marketing team, influence team members and direct marketing efforts throughout the company. With these, the Marketing Manager becomes the most critical to choose but highlighting tasks to be performed and searching for the right person who can deliver on this task reduces the burden.

These tasks include some or all of these (as you may have to outsource some functions):

• Creation/management of guidelines and best practices
• Managing the marketing budget
• Marketing strategy planning and development
• Ensuring the team meets its deadlines
• Understanding and making decisions based on your customers’ needs
• Customer relationship management
• Copywriting and/or managing outside copywriters
• Managing/approving graphic designs

2. Media and Research Specialist

In a fast evolving digital world, the media and research specialist is one key influencer of your marketing strategy and essential contributor to the success of your marketing campaign. The professional in charge of this role will pioneer your digital campaigns which include but are not limited to media buying; online campaigns i.e. pay per click or pay per impression and developing a strategic customer appealing search engine optimization (SEO) strategy.

The professional also doubles as a researcher spending valuable time researching new opportunities in the digital and online marketing while also applying his skills to measure the success of every campaign and return on investment (ROI).

3. Design and Development specialist

The basic duties of the design and development specialist are designing a logo and other graphic related jobs. More to these roles, your design and development specialist will either solely develop or contribute to brand development, content development and design of all outgoing marketing materials to ensure they fit into various templates suitable for all marketing channels the marketing team will explore.

Today’s marketing teams and campaigns will rely heavily on digital content, web campaigns and social media promotions to attract customers, meaning the marketing team will rely on the skills of the design and brand development specialist to maintain leads for the team to stay relevant in the industry.

Your in-house marketing team may include other professionals, but these three crucial members are mandatory to get your marketing campaigns up and running smoothly.

 

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